400 ppm

With atmospheric CO2 now at over 400 parts per million, we know that every current plan or initiative to draw down GHGs – including converting to clean energy, reducing emissions, growing more trees, reducing beef consumption, and protecting
natural carbon sinks – will not be enough.

We need to transform carbon from an existential threat into a global business opportunity. We’ll have to pull gigatons of CO2 out of the atmosphere and sequester it permanently to restore ecological balance. For this to happen soon enough, global business must have compelling opportunities to profit by doing what’s best for the planet and humanity – in short, structural imperatives to successfully confront climate change.